In treating hijab and other forms of modest clothing as fashion, Reina Lewis counters the overuse of images of veiled women as “evidence” in the prevalent suggestion that Muslims and Islam are incompatible with Western modernity. Participating in the world of popular mainstream fashion—often thought to be the domain of the West—young Muslim women are part of an emergent cross-faith transnational youth subculture of modest fashion. Muslim Fashion contextualizes modest wardrobe styling within Islamic and global consumer cultures, interviewing key players including designers, bloggers, shoppers, store clerks, and shop owners. Focusing on Britain, North America, and Turkey, Lewis provides insights into the ways young Muslim women use multiple fashion systems to negotiate religion, identity, and ethnicity.
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